COMMUNICATION POLICY

Effective Date: 10/01/2025
Company Name: Crenest (“Company,” “we,” “us,” “our”)
Website: www.crenest.us

1. Purpose

This Marketing & Communication Policy outlines how Leadoxys manages and conducts all marketing, advertising, and communication activities with clients, partners, and prospects.
Our objective is to ensure transparent, ethical, and compliant communication while maintaining professionalism and respect for privacy across all channels.

2. Scope

This policy applies to:

• All marketing communications (email, SMS, social media, phone calls, and advertisements).
• Client relationship communications (onboarding, updates, newsletters, offers).
• Communication between Leadoxys employees, contractors, and clients.
• Any automated or CRM-integrated outreach performed on behalf of our clients.

3. Marketing Principles

Crenest follows five key marketing principles:

1. Transparency: We clearly identify our brand in all marketing materials and never use misleading content.
2. Consent-Based Marketing: We obtain explicit consent before sending promotional messages where legally required.
3. Relevance: We only send communications relevant to the recipient’s interest or previous engagement.
4. Confidentiality: Client and lead data are kept confidential and never shared without authorization.
5. Opt-Out Freedom: Every promotional message includes an easy way to unsubscribe or opt out.

4. Communication Channels

4.1 Email Marketing

• All emails comply with CAN-SPAM Act (US), CASL (Canada), and UK GDPR.
• Marketing emails include the sender’s name, company contact details, and a clear unsubscribe option.
• We only send marketing emails to individuals who have opted in through forms, lead magnets, or expressed business interest.
• Transactional and service-related emails (e.g., invoices, updates, support responses) are exempt from promotional consent.

4.2 SMS and WhatsApp Communication

• SMS campaigns are only sent to contacts who have provided consent.
• Each message identifies the sender and includes opt-out instructions.
• For WhatsApp communication, we follow Meta’s Business Policy and maintain conversation transparency.

4.3 Phone Calls and Voice Outreach

• All outbound calls comply with local “Do Not Call” (DNC) and “Telephone Preference Service” (TPS) regulations.
• Our agents identify themselves and the purpose of the call before proceeding.
• Calls are recorded only for quality assurance and training, with client consent where required by law.

4.4 Social Media & Digital Advertising

• All online ads, sponsored content, or collaborations are labeled appropriately as “Promoted” or “Sponsored.”
• We do not use deceptive or exaggerated claims.
• Personal data used for ad targeting is handled under strict data protection guidelines.

5. CRM and Lead Communication

5.1 Data Use for Marketing

• Data entered into Leadoxys CRM is used only for intended business purposes (lead nurturing, follow-ups, and campaign automation).
• We do not resell or share leads obtained through client projects.
• Automated communication (email/SMS sequences) is reviewed regularly to ensure compliance and relevance.

5.2 Client CRM Access

• Clients using Leadoxys CRM agree to use the platform ethically and comply with all applicable communication laws.
• Clients must ensure their marketing messages comply with GDPR, CAN-SPAM, and CASL if they use our tools for outreach.
• Leadoxys reserves the right to suspend CRM access in case of spam abuse, data misuse, or non-compliance.

6. Virtual Assistant (VA) Communication Guidelines

• All VAs representing crenest or our clients must communicate professionally and courteously.
• VA communication must be transparent — representing the client’s business accurately without misrepresentation.
• Sensitive data or credentials must only be shared via encrypted channels authorized by Leadoxys.
• VAs are not permitted to make sales or marketing claims without prior approval.

7. Content Accuracy and Ethics

• All published content (ads, blogs, social media posts, or lead materials) must be fact-checked and free of plagiarism.
• Misleading statements, fake testimonials, or manipulated results are strictly prohibited.
• Case studies and success stories must be used only with verified consent from the involved clients.

8. Confidentiality and Data Security

• All communication data (emails, call logs, chat history) is securely stored and accessible only to authorized staff.
• We adhere to GDPR, CCPA, and other relevant data protection laws for handling and storing communication records.
• Personal contact details of clients, leads, and prospects are not disclosed or sold to third parties.

9. Client Marketing Collaboration

When working with client accounts, Leadoxys ensures:

• Campaigns align with the client’s brand voice and guidelines.
• Marketing materials are reviewed and approved by the client before publishing.
• No third-party tools or platforms are used without client consent.
• Client data remains their property throughout and after the contract period.

10. Communication Frequency

We aim to maintain a balance between engagement and respect for privacy.

• Clients receive only relevant updates, reports, and offers.
• Marketing emails are limited to a reasonable frequency, typically no more than 2–4 per month.
• Users may update preferences or unsubscribe at any time.

11. Breach of Communication Policy

Violations of this policy — including spam, harassment, or data misuse — may result in:

• Account suspension or termination.
• Legal action under applicable communication and privacy laws.
• Reporting to authorities if fraud or data breach occurs.

12. Policy Updates

Leadoxys reserves the right to update this policy periodically.
All updates will be published on our website with the new Effective Date.
Continued use of our services or engagement with our marketing implies acceptance of the revised terms.

13. Contact Information

For communication-related queries, complaints, or opt-out requests, contact:

Email: info@crenest.us
Support: support@crenest.us
Website: www.crenest.us